Google CEO Sundar Pichai declared on Tuesday that AI progress is undeniable, highlighting its potential to boost productivity and unlock new creative opportunities.

Speaking at the AI Summit 2025 in Paris, Pichai pointed to video generation advancements that can fuel creativity. However, he also mentioned the new technology poses risks, such as deepfakes. The latter highlights the "tension" between innovation and regulation, emphasizing the need for balanced oversight.

He finally assured that Google is developing technologies and standards to tackle these challenges while maximizing AI's benefits.